Hi, I’m Britney.
Here’s what I do.

I’m Britney, a digital marketer with a background in e-commerce, photography, and brand content. My work spans social strategy, online merchandising, influencer partnerships, and marketing analytics, with a strong visual eye guiding how it all comes together.

I’m intentional about what I buy, from the products in my skincare routine to the brands I wear. I value quality, appreciate the details, and gravitate toward a balance of timeless and current. My connection to fashion, beauty, and fitness is personal, and it shapes how I think about marketing.

I’m fascinated by how a brand becomes part of someone’s identity: what draws them to it, what makes a product feel desirable, and why they choose it again. I love the art of giving products personality, then using consumer insights and performance data to make thoughtful decisions about how they’re presented, promoted, and sold.

Local Motion lifestyle photography by Britney Vaughn
LOCAL MOTION HAWAIʻI · LIFESTYLE PHOTOGRAPHY
Social strategy & contentInfluencer partnershipsPhotography & designE-commerce & email

Brands I’ve
helped bring to life.

Crepe Haven vendor at Wai Kai, photographed by Britney Vaughn

Wai Kai

Social strategy, creator partnerships, and campaign design for an Oʻahu surf and recreation destination.

My role & results
  • Own content planning and community engagement across five social accounts.
  • Grew the flagship Instagram by nearly 10,000 followers organically.
  • Launched the Night Market account and grew it to 1,400+ followers.
  • Create event promotions, signage, and digital campaign assets.
See selected graphics
Local Motion campaign photography

Local Motion Hawaiʻi

Lifestyle photography, social content, and Shopify updates connecting a heritage surf brand with its community.

My role & work
  • Planned and photographed flat lays and lifestyle content.
  • Managed Shopify merchandising, collections, and campaign landing pages.
  • Wrote captions, coordinated athlete and influencer collaborations, and supported Klaviyo campaigns.
Explore the photography
Swimwear e-commerce photography by Britney Vaughn

San Lorenzo Bikinis

Social content and influencer marketing shaped around swimwear, island living, and product launches.

My role & work
  • Managed captions, community engagement, and social content.
  • Coordinated influencer marketing and e-commerce campaign shoots.
  • Created product, model, and lifestyle assets for web and social.
Open full marketing portfolio
Nearly 10KOrganic Instagram follower growth at Wai Kai
5 accountsSocial strategy across Wai Kai brands & programs
1,400+Followers on the Night Market account I launched

Made to be seen.

Uncle Bully’s Impact Tour promotional design for Wai Kai
Hawaii Swim Show giveaway design
Wai Kai surf athlete graphic featuring Kelly
View the full design collection